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Post on Medial

Karan Sahu

Stealth • 5m

Adani's eyes on UPI Ambani's eyes on UPI But these guys don't know what to offer customers other than what existing giants are offering. Everyone knows UPI is big and wants a share of the cake but no one knows how to build a consumer/user-centric platform. After all, UPI for consumers is much bigger than for business but no one knows how to make monetization out of Indians using UPI.

2 replies8 likes

Replies (2)

Kanhaiya Bharti

Stealth • 5m

But how can anyone make a platform around a payment mechanism. Think about a society when cheque book system came for the first time. How could someone thought of building a business around it. I guess, UPI is just an ease, and not a trait or technology. Another way to say this is - now it is possible to deliver on all pincodes across India. How can Ambani, Adani build a business around it? They cannot. It is a function of any company or business to deliver goods or receive payments from customers. You can leverage it, but cannot bulild a business around it. Though Ambani has a greater chance to leverage than Adani, because former has more B2C businesses than latter.

1 replies3 likes

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