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The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card

Hello everyone! I'm on the exciting journey of building a startup and I'm eager to learn from those who've successfully navigated this path. Could you kindly recommend any "videos or books" that provide valuable insights into the startup process? You

I shared a few innovative aspects of my project on this platform, and some people mocked me for it. These are the same individuals who claim that Indian startups lack innovation. Ironically, while they express dissatisfaction with the lack of innovat

Hello people, I'm thinking to launch a financial product where the Pan shops, super markets, Kirana shops, cloth retailers... etc can give credit for the products they sold to the known and to the trust customers without any hesitation. Through Imp

I was thinking, where does schools all buy their uniform design and clothes material, where do they get Stationary day to day required things of the school. How the whole supply chain works? Can anyone tell me? Spoiler Note 😁:- (I am not discussin

The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

Stop falling for highlight reels. You see someone blow up online and think: “Damn, they made it overnight.” What you didn’t see: The 5 years of bad ideas The embarrassing pivots The ignored tweets and ghost town launches The months they conside

OYO is Now Profitable. In the latest Quarter, OYO reported a profit of 30 Crore Rs. And this is impressive with considering the fact that during Covid, it losses had hit almost 12,000 crore. But how did they did this? 1) firstly they closed more th