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Welcome to OUT OF THE BOX MARKETING ! EP-25 (KFC) "Fav Fragrance = 🍗...So,KFC took it to next level" KFC came up with a bizarre idea in 2016.They introduced 'LIMITED EDITION FRIED CHICKEN SCENTED SUNSCREEN'. The product was created to smell iden

For the first time, Google recommends using Kotlin Multiplatform over Flutter 🤯 Google published a guide article recommending using Kotlin Multiplatform over Flutter. Yesterday, in Google I/O, they confirmed for the first time their support of Kot

Currently in India every one is copying QSR model and try to scale all over the India without any proper regional food knowledge. Around 98% cafe and restaurant are closed or running in loss because they all are just copying other company model. Many

THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated wit

In 2014, three friends named Sriharsha Majety, Nandan Reddy, and Rahul Jaimini decided to disrupt the dining experience in India by starting Swiggy, a food delivery platform. They pooled their resources and started Swiggy with just Rs. 10,000. Today,

Eating healthy food was as easy as 123 because of this! Introducing "iTiffin", an innovative food-tech startup that delivers healthy and nutritious meals and beverages to your doorstep. Though, unlike the name suggests, it isn't founded by Apple; r

For the last three months, I have been eating a lot of street food. My daily routine includes eating momos, French fries, veg rolls, samosas, and lots of packaged snacks. However, last night, I ate 5 momos, 2 samosas, 2 stings, veg roll, chowmein, F

Horrible interview experience I just interviewed at a startup for a full stack developer (Mern), after 3 interviews over a week. They offered me to join remotely for 3 months training, and then they may extend a full time offer on-site in bengaluru,

Why did zomato pure green fleet backfired. 1) Privacy: people don't wanna others to know what they have ordered 2) Red Means Non Veg: Veg People whose food is delivered by Red Fleet may also deny taking their order 3) Religion: There have been al

Hardest lessons learned in the first 90 days (3-months) of building my startup- 1) Never trust anyone blindly. Not even your co-founders. Test their commitment and make sure everyone’s equity is vested over time including yours. 2) Don’t over opt