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What is Moment Marketing? (And Why It’s a Game-Changer) Most marketing is boring. It’s planned months in advance, feels stale, and gets ignored. Moment marketing is the antidote. It’s about capitalizing on real-time events, trends, or cultural mome

How to Beat the Consumer's "Bullshit Radar" Consumers are quick to spot manipulative ads and swipe away. How can you get through this skepticism? Why the Radar Goes Off: Polished, sales-heavy ads are a turn-off. Any sign of manipulation,

## Day 60: Rapido's Rocket Ride: Lessons from Bengaluru's Unicorn Maker Rapido didn't just become a unicorn overnight! Their journey is a blueprint for Bengaluru startups dreaming big. Here's how they revved their engines: * **Identify the Untapped

When Debugging Becomes a Ritual There’s nothing quite like the thrill of a broken codebase at 3 a.m. 🤓 Me: "Why isn’t it working?" Also me: "Let’s change absolutely nothing and run it again." Computer: "Still broken." At this point, I’m convinced

Zomato and Blinkit’s Social Media Strategy: How They Stay on Top 🚀 Zomato and Blinkit have mastered social media engagement. Here’s how they keep winning: 1. Humor and Relatability 😂 While most brands aim for a professional tone, Zomato & Blinkit

🚀 Mastering the Boomerang Technique: Turning Objections into Opportunities As sales professionals, we often encounter objections from potential clients. But what if I told you that objections can be our secret weapon? Enter the Boomerang Technique—

Want to get your audience to market for you? Here’s a secret: they’ll do it by accident if you set things up right 💀🤌 1. Create shareable content: People love sharing things that make them look good. Focus on creating valuable, entertaining, or in

10 Indian Brands That Crush Advertising—Steal Their Playbook India’s marketing scene is brutal—but these brands get it. They don’t just sell products, they sell ideas, emotions, and status. If you’re serious about marketing, study these names obsess

📖 DAILY BOOK SUMMARIES 📖 🚀 12 Lessons from 👉 🔥 Contagious , Buld word of mouth 🔥 ✨ By Jonah Berger ✨ 1. Social Currency • People share things that make them look good • To drive word-of-mouth, brands must provide consumers with "social

5 Truths Every Founder Needs to Hear 😅 Hey, you! 👋 Yes, you with the dark circles, the 3 a.m. Google Docs, and the existential dread about whether "adulting" is even a real word 🤣. Let's skip the toxic positivity and talk real startup hustle 💪.