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What is Moment Marketing? (And Why It’s a Game-Changer) Most marketing is boring. It’s planned months in advance, feels stale, and gets ignored. Moment marketing is the antidote. It’s about capitalizing on real-time events, trends, or cultural mome

How to Beat the Consumer's "Bullshit Radar" Consumers are quick to spot manipulative ads and swipe away. How can you get through this skepticism? Why the Radar Goes Off: Polished, sales-heavy ads are a turn-off. Any sign of manipulation,

## Day 60: Rapido's Rocket Ride: Lessons from Bengaluru's Unicorn Maker Rapido didn't just become a unicorn overnight! Their journey is a blueprint for Bengaluru startups dreaming big. Here's how they revved their engines: * **Identify the Untapped

When Debugging Becomes a Ritual There’s nothing quite like the thrill of a broken codebase at 3 a.m. 🤓 Me: "Why isn’t it working?" Also me: "Let’s change absolutely nothing and run it again." Computer: "Still broken." At this point, I’m convinced

Zomato and Blinkit’s Social Media Strategy: How They Stay on Top 🚀 Zomato and Blinkit have mastered social media engagement. Here’s how they keep winning: 1. Humor and Relatability 😂 While most brands aim for a professional tone, Zomato & Blinkit

What doesn’t happen in a day? 🌍 Tectonic shifts. 🌋 Volcanic eruptions. ⛰️ The formation of a mountain. 👶 The birth of a child. 🦄 A company becoming a unicorn. But does that mean they’re not in motion? Absolutely not. Every great transformation

🚀 Mastering the Boomerang Technique: Turning Objections into Opportunities As sales professionals, we often encounter objections from potential clients. But what if I told you that objections can be our secret weapon? Enter the Boomerang Technique—

Britannia recently changed their Instagram name From Britannia.croissant To Britannia.prashant But why Prashant? Let me explain. All of this started when an Instagram influencer mispronounced croissant as Prashant in one of his reels. The internet

Want to get your audience to market for you? Here’s a secret: they’ll do it by accident if you set things up right 💀🤌 1. Create shareable content: People love sharing things that make them look good. Focus on creating valuable, entertaining, or in

Case Study: How Volkswagen Redefined Advertising Forever 🚗✨ Volkswagen didn’t just sell cars—they rewrote advertising rules. Here’s how they turned bold ideas into timeless campaigns: 1. "Think Small" (1960s) Challenge: Sell a tiny car in a market