What is Moment Marketing? (And Why It’s a Game-Changer) Most marketing is boring. It’s planned months in advance, feels stale, and gets ignored. Moment marketing is the antidote. It’s about capitalizing on real-time events, trends, or cultural moments to connect with your audience. Here’s the breakdown: What is Moment Marketing? Definition: Leveraging trending topics, viral moments, or current events to promote your brand. Why it works: It’s timely, relevant, and taps into what people are already talking about. Example: Oreo’s “You can still dunk in the dark” tweet during the 2013 Super Bowl blackout. Why Moment Marketing is a Game-Changer It’s Fast: You react in real-time, not months later. It’s Relevant: You’re part of the conversation, not interrupting it. It’s Memorable: Timely = shareable = viral potential. How to Nail Moment Marketing Stay Alert: Monitor trends, news, and social media. Tools: Google Trends, Twitter Trends, TikTok For You Page. Be Quick: Speed is everything. The faster you act, the bigger the impact. Stay On-Brand: Don’t force it. If the moment doesn’t align with your brand, skip it. Add Value: Don’t just piggyback—contribute something meaningful or entertaining. Measure Results: Track engagement, shares, and conversions to see what works. Examples of Killer Moment Marketing Netflix: Moment: A viral meme about “Bird Box.” Action: Netflix tweeted, “Can’t believe I’m saying this but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.” Result: Millions of impressions and brand love. Wendy’s: Moment: A Twitter user asked how many retweets they needed for free chicken nuggets. Action: Wendy’s replied, “18 million.” Result: The tweet went viral, and Wendy’s became the queen of sassy marketing. The Hard Truth Moment marketing isn’t easy. It requires speed, creativity, and a deep understanding of your audience. But when done right? It’s pure gold. Your Next Step Pick a trending topic (e.g., a viral meme, news event, or pop culture moment). Create a quick, on-brand response. Post it and track the results.
Download the medial app to read full posts, comements and news.