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Letsbelowkey

Stealth • 6m

What is the best marketing strategy you have come across in a product based company.

Varsha K

Stealth • 6m

Red Bull's Empty can campaign: In 1994, Red Bull GmbH was planning to launch their energy drink in London. The company was facing a number of challenges, including a crowded market and a lack of brand awareness. Red Bull’s marketing team came up with a brilliant solution: The empty can campaign. They placed empty Red Bull cans in crowded public areas, such as garbage bins, outside clubs, and on college campuses.The campaign was controversial at the time, but it was also very effective. It helped to create the impression that Red Bull was the most popular energy drink on the market. When people saw empty Red Bull cans everywhere they went, they assumed that the drink must be very good and that everyone was drinking it. This led to a significant increase in sales for Red Bull.It worked like magic, making Red Bull a hit and showing how smart marketing can make a big difference.

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