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Jaswanth Jegan

Stealth • 6m

“Audi’s Regards Women as Used car” Failed Marketing Strategy #3 In an Audi commercial from China, a mother-in-law interrupts a wedding ceremony to inspect the bride, checking whether she's up to standard. The older woman grabs the bride's nose and ears, pinches her lower lip and peers at her teeth and tongue. The bride gets an OK. This ad was made promoting used Audi cars that have been checked out and officially certified for resale. Tagline: "An important decision must be made carefully" But the ad is getting pushback on social media for comparing women to used cars that need to be checked from every angle.

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