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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business

"Your Pawn is no Match For our King" Marketing Face off #1 Audi vs BMW BMW and Audi are known for going at each other for quite some years now. Whether it is about car awardshows or new car models, they keep throwing jabs. This time it started A

Hello everyone! Day 3 of knowing about businesses that failed in the Indian market! TATA NANO Arey yey toh tataji ke company ka product hai, yey kaise fail hogyi? Chalo let's know about it! Tata Motors made a bold move by introducing a budget-frien

Networking is overrated.‼️ When I entered college, everyone told me to network: network with seniors, network on LinkedIn, etc etc. This advice made me feel insecure, ( bechara introvert kya karega) as I thought I was bad at networking and wouldn't

In 2003, Lego were just months from bankruptcy. Their sales were plummeting & they were $800 Million in debt. Until they made ONE decision that would transform Lego into a $13 Billion empire... Here's the full story: 2003: LEGO was burning. $800

Apple is developing personal robots for your home Apple wants to make exciting new things after ditching the electric car idea. They're now checking out robots for your house! Imagine a robot that follows you around or a cool table stand that moves

I am so dumb. I don't have any experience in hiring candidates but then also I have involved myself in the hiring process and I was the part of the hiring panel. Two blunders which I made during the process. 1) It was a technical round and duri

Hey there! Here is a quick summary of mistakes made by comapines that didn't allow them to stay in out market! The Indian market is a huge opportunity, but it's also incredibly challenging due to the diverse population and the difficulty of adoption