Mr. Ratan Tata started the Nano for the middle class to reduce bike accidents and provide comfortable travel at a reasonable price. Unfortunately, this vision wasn't widely understood. However, now MG's Comet has become one of the best-selling cars i
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Ravi Ranjan
Stealth • 7m
Advertisement theme!...Nano advertise themselves as a cheapest car instead of affordable car and this made bad impression for nano in Indian market
“The Poor man’s Car”
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career:
Branding the Tata Nano as the "cheapest" instead of the most "affordable" car.
For most Indians, owning a car is a luxury.
Labelling it a "cheap car" ended up losing the
In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
🚀 Chinese affordable electric cars from BYD priced at $10,000 are setting a new benchmark for global automakers.
🧐 American car manufacturers fear that China is setting a new global standard that they cannot ignore. 🚗💲
😳 Is this good or bad ?
Hello everyone,
I want to supply free aluminium water bottles in market instead of plastic bottle bottles and for revenue,the advertisement will be printed on water bottles which will be helpful for our client to advertise their company,institution,
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2 replies3 likes
Tech Consumers
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YouTube • 20d
The Invention of the Car: A Journey of Innovation
In 1885, Karl Benz created something extraordinary: the Benz Patent-Motorwagen, the world’s first car. But the real game-changer was his wife, Bertha. She took the car on a daring 66-mile road trip,
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Jaswanth Jegan
Stealth • 7m
"Your Pawn is no Match For our King"
Marketing Face off #1 Audi vs BMW
BMW and Audi are known for going at each other for quite some years now. Whether it is about car awardshows or new car models, they keep throwing jabs.
This time it started A
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0 replies20 likes
Hiral Jain
Stealth • 6m
Hello everyone! Day 3 of knowing about businesses that failed in the Indian market!
TATA NANO
Arey yey toh tataji ke company ka product hai, yey kaise fail hogyi? Chalo let's know about it!
Tata Motors made a bold move by introducing a budget-frien
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8 replies16 likes
Udyamee
Stealth • 6m
Networking is overrated.‼️
When I entered college, everyone told me to network: network with seniors, network on LinkedIn, etc etc. This advice made me feel insecure, ( bechara introvert kya karega) as I thought I was bad at networking and wouldn't
In 2003, Lego were just months from bankruptcy.
Their sales were plummeting & they were $800 Million in debt.
Until they made ONE decision that would transform Lego into a $13 Billion empire...
Here's the full story:
2003: LEGO was burning.
$800