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THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated wit

KFC should work on their policies! Recently, I visited KFC and ordered 4 chicken briyani bowls after ordering they gave me 3 bowls and told me that 1 bowl would take around 45mins to cook. I was like what? why? They told me that they ran out of briy

Hello medial family! As we know that there is only two big brands in beverages coca cola and pepsi and both are international . I think as connectivity and electricity is improving in tier-2 and tier-3 cities,we can also make home grown Indian brand

Hey everyone! 👋 I’ve got this exciting idea, and I’d love to hear your thoughts! Imagine a food chain like Domino’s, Burger King, or McDonald’s—but instead of burgers and fries, we serve amazing Indian food! The twist? We customize the menu based

How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

It’s astonishing how fast the Chinese people are giving up on 10k KFC, 7k Starbucks & 6k McD outlets 🙌🙌 And that too, all in favour of the local competitors. This is a serious deal, which I hope also plays out in India. .. Take McD & KFC compet

First International Ai Treaty So On Sep 5, the USA, EU, and UK signed the "Council of Europe’s Framework Convention on Artificial Intelligence", marking the first legal international treaty on AI. The major points written in this treaty are 1) Si

Here’s why Flipkart actually needs Amazon to survive and vice versa Duopolies are not just a coincidence; they’re a kind of market law. Think about it: Coke and Pepsi. Swiggy and Zomato. Amazon and Flipkart. Why are there always two players domin

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1zevdhKI4kSkk3m1afDqi2GkXl6LrY5O0/view?usp=drivesdk 🔥 Grinding it out : Making of McD 🔥 🚀 16 Lessons From 👉 ✨ Ray Kroc ✨ 1. Early Ca

PSYCHOLOGICAL MARKETING TECHNIQUE - 5/10 🪩Priming Effect Priming is like planting little invisible suggestions in your brain that make you act a certain way without realizing it. It’s a sneaky trick, but in a fun way! Imagine you walk into a f