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Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

BYJU’S spent ₹0 on marketing for the first few years. Word of mouth and value did the job

Purple Cow Marketing: Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.

Does the competitive ness of competitive exam make it harder for products around it harder to grow via word of mouth?

𝗥𝗲𝗽𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 : If you have repeat customers for a particular product, it’s a sign that your product is meeting their needs. Take time to analyze what customers like about this product so that you can apply the same approach to o

How Social Media Has Replaced Word of Mouth for Local Jewelry Stores For years, local jewellers relied on word of mouth to grow. Today, that personal recommendation still matters—but it now lives on social media. Here’s how platforms like Instagram,

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

How to Market Your Business on a Budget • Utilize social media platforms effectively • Offer valuable content that engages your audience • Partner with influencers or other brands for cross-promotion • Use email marketing to keep customers inform

Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

YCombinator asserts that rapid growth occurs through word of mouth and discussions about your product. How can you encourage your users to discuss your product? What strategies can you use to motivate them to share your offering with others? Affili