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Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

Purple Cow Marketing: Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.

𝗥𝗲𝗽𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 : If you have repeat customers for a particular product, it’s a sign that your product is meeting their needs. Take time to analyze what customers like about this product so that you can apply the same approach to o

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

How to Market Your Business on a Budget • Utilize social media platforms effectively • Offer valuable content that engages your audience • Partner with influencers or other brands for cross-promotion • Use email marketing to keep customers inform

YCombinator asserts that rapid growth occurs through word of mouth and discussions about your product. How can you encourage your users to discuss your product? What strategies can you use to motivate them to share your offering with others? Affili

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A client gave 3 referrals. I closed 2 of them. They didn't see my website/testimonial, no negotiations (infact, upsold one client for an extra $500) - That’s the power of word of mouth.

Finding Product-Market Fit: Two Winning Approaches! Do you start with a product and find the right customers or choose customers first and build for them? Explore these two strategic paths to achieve the perfect product-market fit!