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How Amul is Quietly Taking Over India's Protein Market 1.Amul has entered the ₹6,000 crore protein market with affordable, high-protein buttermilk, lassi, and shakes. Leveraging a trusted dairy brand, Amul has made protein a household essential. If
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India is the world's largest producer and consumer of dairy, producing over 221 million metric tons of milk in 2022. Most of the milk comes from buffalo, with cow milk second and goat milk third. In 2018, India produced 22% of the world's total milk
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“The Freshest Orange Juice” (Read Fully You’ll be surprised by this strategy) WEIRD Marketing Strategy #5 Each day, 155 billion litres are sold everyday in the world (Half in Europe). And consumers are particularly fond of FRESH JUICES. That’s why
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Have you also seen the Amul ads which says "Amul ice cream is real ice cream and the rest is frozen dessert" so this is the competition between Amul and HUL's kwality walls. But how to differentiate frozen dessert and Ice cream? according to Indian
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" Paperboat's genius marketing strategy " Paperboat beat it's competition in this way . The company knew that the market of packaged drinks was highly competitive. So they had to do something different to be successful in it. While other companies m
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Medial • 1y
The $400 Million Juicer that Squeezed Nothing. (Saturday Startup Story Nugget Part- 4) In 2013, a startup named Juicero emerged with a bold vision to revolutionize the juicing industry. The company raised over $100 million in funding from prominent
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