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Jaswanth Jegan

Stealth • 7m

“The Freshest Orange Juice” (Read Fully You’ll be surprised by this strategy) WEIRD Marketing Strategy #5 Each day, 155 billion litres are sold everyday in the world (Half in Europe). And consumers are particularly fond of FRESH JUICES. That’s why Intermarché, the 3rd French retailer, launched the campaign “The freshest orange juice brand”, to prove to this target that a chain of supermarkets could provide the freshly squeezed orange juice without additives. But the competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. To prove the freshness of an Intermarché fresh orange juice they print the exact hour and minute the juice was made.A brand whose name is in itself a proof of its freshness.

9 replies26 likes

Replies (9)

Aditi

Stealth • 7m

I wonder how scalable this is though. I think this is a good campaign for initial brand awareness. There is always a high probability that time bound inventory will just never sell.

1 replies1 like

SHIV DIXIT

Stealth • 7m

Great

0 replies2 likes

Gireendra Varma

Stealth • 7m

Interesting.

1 replies1 like

LIKHITH

Stealth • 7m

Awesome statergy !

1 replies2 likes

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