🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

“The Freshest Orange Juice” (Read Fully You’ll be surprised by this strategy) WEIRD Marketing Strategy #5 Each day, 155 billion litres are sold everyday in the world (Half in Europe). And consumers are particularly fond of FRESH JUICES. That’s why Intermarché, the 3rd French retailer, launched the campaign “The freshest orange juice brand”, to prove to this target that a chain of supermarkets could provide the freshly squeezed orange juice without additives. But the competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. To prove the freshness of an Intermarché fresh orange juice they print the exact hour and minute the juice was made.A brand whose name is in itself a proof of its freshness.

9 Replies

Replies (9)

LIKHITH

"You never know" • 1y

Awesome statergy !

1 Reply

Aditi

🚀 • 1y

I wonder how scalable this is though. I think this is a good campaign for initial brand awareness. There is always a high probability that time bound inventory will just never sell.

1 Reply

Gireendra

The world runs on hu... • 1y

Interesting.

1 Reply

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Great

Recommendations from Medial

Robert Davison

think wealthy • 2m

"I am planning to launch a fresh fruit juice brand. Could you kindly suggest some innovative and professional brand name ideas?"

1 Reply

Anonymous

Hey I am on Medial • 4m

that serves fresh juice in public areas. It features automated crushing or short-term storage (2-6 hours) with IoT sensors to track juice levels and freshness. The system auto-refills or alerts staff when stock is low. It supports cashless payments,

Rajan Dhir

Trier. • 11m

10 Minute' Juices Concept: A cold-press juice cart focusing on culture, hygiene, health, and a civilized approach. The Problem Statement: Unhygienic approach Lack of nutrient preservation Freshness instinct missing Centrifugal juice making Churn

5 Replies

Akash TYAGi

Hey I am on Medial • 4m

Thinking of Starting a Premium Sugarcane Juice Brand – Need Your Thoughts! Hey everyone! I’ve been exploring the idea of launching a premium, packaged sugarcane juice brand, and I’d love to hear your thoughts. Sugarcane juice is not just refreshing

3 Replies

The unknown entrepreneur

I'm a Student who is... • 1y

" Paperboat's genius marketing strategy " Paperboat beat it's competition in this way . The company knew that the market of packaged drinks was highly competitive. So they had to do something different to be successful in it. While other companies m

13 Replies

Nawal

Entrepreneur | Build... • 7m

Not criticizing the brand, but the advertising strategy is tone-deaf. Let's prioritize human dignity!

9 Replies

Anonymous

Hey I am on Medial • 4m

Fresh, Healthy, and Convenient – A Subscription Model for Everyday Wellness The Idea A health-focused subscription service delivering cold-pressed juices and fresh fruit bowls on a weekly, bi-weekly, or monthly basis, combined with an on-demand 20-

Piyu

....... • 2m

Lux Industries enters the women’s wear space with its new brand Pynk, starring Shraddha Kapoor in a bold 360° campaign, “Work. Pynk. Play.” The launch marks a fresh chapter for the legacy brand, blending comfort, style, and empowerment for today’s wo

Farhan Raza

Founder And CEO Give... • 3m

Is Your Food Delivery Really Fresh? Let’s Find Out! When you order food online, do you ever wonder if it’s truly fresh? Most food delivery platforms claim to deliver "fresh" food, but the reality can be different. Here’s what actually happens: ✅ Cl

1 Reply

Diparghya Das

Passionate • 4m

Recently participated in IIM KOZHIKODE's Brand Slam (marketing strategy competition) where the theme was to rebrand the market strategy through a video; the brand should be one of the iconic brand of India but now it has been forgotten. So we have cr