Back

“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses

“Cross-Modal Priming in Marketing: How Multi-Sensory Cues Shape Brand Perception” Cross-Modal Priming is a neuromarketing strategy where stimulation in one sensory channel—like sound, texture, or scent—influences perception in another, such as sight

You're not lazy Your brain is just very greedy! Hear me out! Every lazy guy's biggest dream is to have tentacles similar to Dr. Octopus' so he could do whatever he ever wanted without moving a limb. But but but! Technically our bady already has th

Thoughtful Thursday - 1 The Power of Perspective: How Changing Your View Can Change Your Life** Our perspective shapes how we interpret the world, influencing our emotions and actions. Two people can experience the same event but come away with ent

atomic habits Important Points: 1. Life Is Predictive, Not Reactive: Rather than relying solely on reactions, our behaviours are guided by past forecasts. 2. Habits Develop Through Prediction: Depending on our interpretation, the identical cue can

My DBA Professor Told Me to AVOID INDIAN RESEARCH PAPERS. Here’s Why That’s a Wake-Up Call. 🤔 Currently pursuing my DBA (Doctorate of Business Administration), and a recent comment in a live class from a professor hit me hard. The advice? "Don't

Manual data labeling is one of the biggest bottlenecks in building intelligent image classification systems — especially when the objects are rare, niche, or appear in very few examples. At Gigaversity, we recently faced this challenge while building

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

day 1 - THE HALO EFFECT The Halo Effect is a type of cognitive bias where our overall impression of a person influences how we feel and think about their character or abilities. Here's a simple way to understand it: Imagine you meet someone who lo