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“Cross-Modal Priming: How Multi-Sensory Cues Subconsciously Drive Buyer Perception” Cross-Modal Priming is a technique where one sense subtly influences another, shaping perception and behavior in marketing. For example, a soft background melody in

“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses

“Cross-Modal Priming in Marketing: How Multi-Sensory Cues Shape Brand Perception” Cross-Modal Priming is a neuromarketing strategy where stimulation in one sensory channel—like sound, texture, or scent—influences perception in another, such as sight

Thoughtful Thursday - 1 The Power of Perspective: How Changing Your View Can Change Your Life** Our perspective shapes how we interpret the world, influencing our emotions and actions. Two people can experience the same event but come away with ent

atomic habits Important Points: 1. Life Is Predictive, Not Reactive: Rather than relying solely on reactions, our behaviours are guided by past forecasts. 2. Habits Develop Through Prediction: Depending on our interpretation, the identical cue can

My DBA Professor Told Me to AVOID INDIAN RESEARCH PAPERS. Here’s Why That’s a Wake-Up Call. 🤔 Currently pursuing my DBA (Doctorate of Business Administration), and a recent comment in a live class from a professor hit me hard. The advice? "Don't

Most people still treat a business card like a small piece of paper. At 51 Shades, we treat it like a brand performance asset that shapes how clients see you in the first five seconds. We don’t print business cards — we design them with intention, p

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

day 1 - THE HALO EFFECT The Halo Effect is a type of cognitive bias where our overall impression of a person influences how we feel and think about their character or abilities. Here's a simple way to understand it: Imagine you meet someone who lo