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This photograph is black and white, with only the lines on it being colored. Our perception system requires very little to construct a full-color image. The same principle applies to details—our eyes only see a small, focused area in detail, while th

You're not lazy Your brain is just very greedy! Hear me out! Every lazy guy's biggest dream is to have tentacles similar to Dr. Octopus' so he could do whatever he ever wanted without moving a limb. But but but! Technically our bady already has th

Thoughtful Thursday - 1 The Power of Perspective: How Changing Your View Can Change Your Life** Our perspective shapes how we interpret the world, influencing our emotions and actions. Two people can experience the same event but come away with ent

atomic habits Important Points: 1. Life Is Predictive, Not Reactive: Rather than relying solely on reactions, our behaviours are guided by past forecasts. 2. Habits Develop Through Prediction: Depending on our interpretation, the identical cue can

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

day 1 - THE HALO EFFECT The Halo Effect is a type of cognitive bias where our overall impression of a person influences how we feel and think about their character or abilities. Here's a simple way to understand it: Imagine you meet someone who lo

The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her

Top News of the Day: 1. One Card secures $25.5 million from QED Investors, BTV, Peak XV Partners and Z47 2. The Indian Space Research Organisation (ISRO) has achieved a significant milestone in its space programme with the successful sea-level hot