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“Trust the Expert: How Authority Bias Builds Business Credibility and Sale Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d
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“If It Bleeds, It Leads: How Negativity Bias Drives News Consumption” Negativity bias is our brain’s tendency to focus more on negative information than positive. The news industry heavily leverages this bias to capture attention and drive engagemen
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The Hidden Bias in Medical AI: Are We Training Fair Systems? AI in healthcare is only as good as the data it learns from. And if that data is flawed, the AI inherits those flaws - amplifying healthcare disparities rather than solving them. ⚠️ The P
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“Believe What You Want: How Confirmation Bias Drives Clicks, Loyalty, and Sales” Confirmation bias is the tendency to seek, interpret, and remember information that supports what we already believe—while ignoring opposing views. News outlets often t
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Valuation is not just about numbers, but about understanding the biases, uncertainties, and complexities that can impact the valuation. It is important to recognize and address these factors in order to make more accurate valuations. The three big p
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