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The unknown entrepreneur

Stealth • 10m

Startup story 6/10 Alakh Pandey of physics wallah has started a school. But why is an ed-tech startup which should be focusing on online education. Well it's a smart business move. See physics wallah currently offers his courses to students from 6th standard onwards and it goes up to 12th and different exam preparations. By starting this school which is from nursery to 7th grade , the company would have larger tam, which is the total addressable market . It's also a great marketing move. If a student studies in PW's school, there's a higher chance they will end up studying in pw's coaching centres or online coaching in the future. *Follow me if you think this is Innovative*

1 replies5 likes

Replies (1)

Anonymous 1

Stealth • 10m

I think this will only solidify their plan. As they can be part of the whole student journey without customer acquisition after a point.

0 replies

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PW SOS (Physics Wallah School of Startups) is stratigical move. My pov

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Physics Wallah has been so successful that it has become a household name and they are literally expanding in every other field, price differentiation also makes brands because after a point face value drops in content creation business.

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