Startup story 6/10 Alakh Pandey of physics wallah has started a school. But why is an ed-tech startup which should be focusing on online education. Well it's a smart business move. See physics wallah currently offers his courses to students from 6th standard onwards and it goes up to 12th and different exam preparations. By starting this school which is from nursery to 7th grade , the company would have larger tam, which is the total addressable market . It's also a great marketing move. If a student studies in PW's school, there's a higher chance they will end up studying in pw's coaching centres or online coaching in the future. *Follow me if you think this is Innovative*
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