They have leverage of media. There CAC is almost Zero
While other competitors spending lots of Money to Acquire a Customer
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Replicate yourself at scale.
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Onecard - A unicorn with a valuation of 1.5 billion Usd Spend 1000 crore to make 500 crore revenue and they spend 60% of their operating revenue in ads.
Despite having a good product onecard is spending huge capital to acquire new customers.
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