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Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

CAC vs LTV – The Unit Economics Every Founder Must Know You’re getting users. You’re spending on ads. But is your startup actually making money per customer? If your CAC is higher than your LTV, you’re not building a business — you’re burning cash.

You're spending ₹2,000 to acquire a customer who spends only ₹1,500 — that’s a ₹500 loss. At scale, it’s lakhs burned. And with only 25–30% making a second purchase, most brands lose money on 3 out of 4 customers. CAC has exploded in 2024: rising CP

need an business idea which works great on word of mouth and with almost zero marketing

The Real Metrics That Grow a Business Most businesses fail because they run ads without tracking three critical metrics: 1️⃣ ROAS (Return on Ad Spend) ROAS tells you how much revenue you generated from every ₹1 spent on ads. For example, if you sp

Day 49: BLR Data Dive: Demystifying Metrics for Startup Success Data is the new gold in Bengaluru's startup scene. But deciphering it can feel like reading ancient scrolls! Here's your decoder ring: * Website Traffic: Understand who's visiting your

What are your suggestions for someone with zero business experience who's trying to start a side business while working a 9–5 job as a social media marketer? What kind of business would you recommend for them to start?

How Small Businesses Can Thrive in a Competitive Market 🌟 In a competitive landscape, small businesses can still thrive by leveraging key strategies.: 1. Know Your Niche According to a survey, 42% of startups fail due to misreading market deman

Top Marketing Metrics You Should Track (Based on marketing goal)! Save this post and follow for more! 1. Sales Online Metrics: Conversion Rate: The percentage of visitors who take the desired action (e.g., purchase). Average Order Value (AOV): Ho

WTF is CAC (Customer Acquisition Cost)❓🤔👀 Let me explain this, Customer Acquisition Cost (CAC) is a key business metric that represents the total cost of acquiring a new customer. So, This includes all the costs associated with sales and marketing