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SHIV DIXIT

Stealth • 7m

Viral Marketing Strategy - 6 IWC SCHAFFHAUSEN is the luxury watch company with the valuation of 12.5 billion dollars. In early day's IWC is not so popular most of the people thinks that their watch are bad in looks and designs so his marketing team decided to showoff his capabilities. Marketing team implement so many handle straps with the branding and design of their watches in bus stops and metro trains. After this people started holding these straps for checking watch design and most of the people love their designs so they started talking and sharing his experience and after this IWC company become so popular in public and social media. Tyskie is popular alcohol brand with the valuation of 7.3 Billon dollars. In early days this tyskie is not so popular in bear shops and most of the people buy other brand alcohol so his marketing team decided to attach Branded alcohol cup stickers with the door handle in all shops after this people started noticing and purchasing his brand

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