Back

WEIRD Marketing Strategy #3 “Wearing a HUBLOT will get you mugged”(Attacked) Bernie Ecclestone is one of the most polarizing figures in F1.Ecclestone was one knocked unconscious and had $300k worth of jewelry and his Hublot watch stolen from him. He used the incident as a marketing gimmick for luxury watch company Hublot. The watch company ran an advertisement for their $13k watch with Ecclestone’s bruised face, with the tagline “See what people will do for a Hublot”.