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SHIV DIXIT

CHAIRMAN - BITE INDU... • 11m

Viral Marketing strategy - 5 So guy's we all know that Lay's is the biggest chips brand in the world with the valuation of $238 billion dollars with the help of their brilliant marketing strategy. In 2014 , Lay's was competing with so many brands in US market and also in other countries market because they are not able to identify right taste of their customers and also local brands are dominating so Lay's marketing team decided to announce World biggest taste making competition with the prize pool of 1 millon dollar called ( DO US A FLAVOUR ) . After this 14 Million People's in US participated in this competition with their own chips recipe or taste. Lays research team aggressively identifying most loved taste and recipes with the help of 14 Million Taste data . After this everyone is talking about Lay's in US and they are getting massive free publicity and also they get best taste of their customers. They launched same strategy in so many countries for marketing.

1 replies7 likes

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Sajin

Head of Marketing @P... • 11m

So users helped in their Monopoly strategy

0 replies1 like

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