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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Viral marketing strategy - 11 Cause Marketing Strategy — Cause marketing strategy used by many brands to improve their brand awareness. Like Indian tobacco company ( ITC ) selling classmates books for showing that their company is thinking about indian children's and they are charging small amount from customer as a donation but on a other side they are making huge profit from tabacco products. Zomato , Tata , Pampers and many other brands add donation amount in your total bill in the name of cause and most of the brand makes profit from it without showing where they are using that money so they get massive postive brand image and awareness between people who is using their products. ? 1=} Support causes you to believe in 2=} Select a goal 3=} Find synergy 4=} Collaborate with a non-profit orgnz 5=} Select the strategic timing of the launch 6=} Move beyond a monetary contribution 7=} Get customers involves 8=} Use different mediums for outreach 9=} Have a clear masg

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