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Krishna Bhargav

Keep things Simple • 1y

Yeah but I have read a better one... I forgot the brand name...this is in 1900's.. they basically threw/filled empty bottles over dustbins starting with NY to California, LA nd other major cities of USA. ...This created an unconscious sense of scarcity and curiosity among people which made them buy the drink. And it's very low cost compared to other conventional marketing strategies yet more effective. It became a very successful brand too.. I read about this in an awesome book called "the million dollar secret hidden in your brain"..

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