If you are going advertise on X, Think twice about it. In my experience, X only works for brand awareness campaigns as it gives some great reach than any platform. Which is great to spread word about the brand But if your objective is sales, It might not give you a good ROI. More impressions doesn't mean more Conversions than other platform. You can also try reddit if you think your audience are active there. It offers much better ROI than X and audience trends are very similar to X.
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