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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Viral Marketing Strategies - 1 Short Shorts Leg Stamp marketing Fashion chain Superette in New Zealand is decided to take advantage of that shorts are getting shorter, for men and women. By fitting indented plates to city bus stops and benches

Krishna Bhargav

Keep things Simple • 1y

Impossible.. Pehli baar ye batao ki kitni ladkiya short dress pehenti hai india me? And jo pehente hai unme se kitne log public transport use karte hai?? This won't be successful in India.

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Agreed 💯 hope this will work in future , in India

1 replies

Replies (1)

Krishna Bhargav

Keep things Simple • 1y

Yeah but I have read a better one... I forgot the brand name...this is in 1900's.. they basically threw/filled empty bottles over dustbins starting with NY to California, LA nd other major cities of USA. ...This created an unconscious sense of scarcity and curiosity among people which made them buy the drink. And it's very low cost compared to other conventional marketing strategies yet more effective. It became a very successful brand too.. I read about this in an awesome book called "the million dollar secret hidden in your brain"..

0 replies1 like

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