Case study of Juul : A disruptive yet failed product
Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi
[SE 2/∞]
What do you think should be a healthy growth split a company should consider across PLG (Product Led Growth), SLG (Sales Led Growth) and MLG (Marketing Led Growth)?
For me:
PLG: 70% (shows strength of the product)
SLG + MLG: 30%
Thoughts
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0 replies6 likes
Vaishnavi Gupta
Stealth • 6m
Many big companies new product goes viral with marketing and even many small company market there product with no cost or with less cost on social media. My qts is how to small companies can market their product let's take they are not technologicall
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3 replies5 likes
Adithya Pappala
Stealth • 2m
How to build Trillion Dollar Companies??
It's not:
Product
Problem
Solution
Marketing
Customers or
Team neither...
There is only one way for it:
"Survive longer periods & build long lasting companies"
Whatever the giants that you see:
TATA
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4 replies5 likes
Aditya
Stealth • 6m
Does Influencer/celebrity marketing or Indian content creator marketing with making them the face of the product or service will at least 10% help for companies or its just the best way to earn money for creators rather than it makes money for startu
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1 replies5 likes
Wild Kira
Stealth • 1m
they didn't create companies, they created future.
they are great at reimagining what is possible. they read and learn. they become obsessed with something. they see the hidden patterns. a vision of the future that others can't.
then -- they make
Most of the apps, Series A lene k baad pata chalte hai. which means - failed product. Failed at marketing. Which means no one is talking about your product. It didn't create any stirr.
Especially in social media category.
They are agressively marketing their product and for listening good books and resources you have to be a paid subscriber
They should learn something from Pocket FM
0 replies5 likes
Saket Kumar
Stealth • 9m
If I have a product which I can use it for advertising other companies service or goods but how do I find my client who can give me marketing projects.
I want to do case studies on companies and learn about investing in them, how and where do I start?? I want to learn from scratch, how they built, what they built, what marketing did they use.
0 replies2 likes
Vikas Acharya
•
Medial • 2m
Why the Tech Burner AKA shlok Shrivastav is delaying is tech product! LAYERS is bringing up their own smart watch but why they are delaying their launch even after they publicly said they are launching, Is this any marketing strategy for creating fom