Case study of Juul : A disruptive yet failed product
Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi
[SE 2/∞]
What do you think should be a healthy growth split a company should consider across PLG (Product Led Growth), SLG (Sales Led Growth) and MLG (Marketing Led Growth)?
For me:
PLG: 70% (shows strength of the product)
SLG + MLG: 30%
Thoughts
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0 replies6 likes
Vaishnavi Gupta
Learn from other peo... • 10m
Many big companies new product goes viral with marketing and even many small company market there product with no cost or with less cost on social media. My qts is how to small companies can market their product let's take they are not technologicall
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3 replies5 likes
Adithya Pappala
Launching India's Fi... • 5m
How to build Trillion Dollar Companies??
It's not:
Product
Problem
Solution
Marketing
Customers or
Team neither...
There is only one way for it:
"Survive longer periods & build long lasting companies"
Whatever the giants that you see:
TATA
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4 replies5 likes
Ad
. • 9m
Does Influencer/celebrity marketing or Indian content creator marketing with making them the face of the product or service will at least 10% help for companies or its just the best way to earn money for creators rather than it makes money for startu
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1 replies5 likes
Mohammed Noor G
Founder at Revault: ... • 2m
Marketing strategies...
2005: Target kids, build a monopoly.
2025: Target those kids from 2005, (now adults) – monopoly grows up with them.
Brands really play the long game, don’t they?
#Monopoly #Marketing #Strategy #New #Business #Brands #Game
they didn't create companies, they created future.
they are great at reimagining what is possible. they read and learn. they become obsessed with something. they see the hidden patterns. a vision of the future that others can't.
then -- they make
Most of the apps, Series A lene k baad pata chalte hai. which means - failed product. Failed at marketing. Which means no one is talking about your product. It didn't create any stirr.
Especially in social media category.
Attended an ESG Campaign
(environmental, social and governance)
Which led me to thinking about is it really a thing for future to have an increased USP of brands or companies as they claimed?
3 replies9 likes
Sanskar
Keen Learner & Explo... • 5m
They are agressively marketing their product and for listening good books and resources you have to be a paid subscriber
They should learn something from Pocket FM
0 replies5 likes
Saket Kumar
Aspiring entrepreneu... • 1y
If I have a product which I can use it for advertising other companies service or goods but how do I find my client who can give me marketing projects.