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Case study of Juul : A disruptive yet failed product Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi

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Chintan Udani

I'm a pro medialist • 11m

They didn't limit the product by marketing it as only for adults rather they collaborated with tobacco companies which led to disaster!

1 replies1 like
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