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Case study of Juul : A disruptive yet failed product Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi

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Aarushi Singh Bais

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The idea behind the product was good, but I feel that the product wasn't exactly what they showcased, anyways great work

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Anonymous
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“We should not sell the product rather sell the emotions behind it…” What are your thoughts on this?

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Anonymous
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It's better to make crappy product at start which is not perfect doesn't looks that good because you can always iterate and become better but most people prefer perfect products and do months of work and when they launch they get to know that know th

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