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Case study of Juul : A disruptive yet failed product Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi

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Aarushi Singh Bais

Daily Philosophies O...ย โ€ขย 1y

The idea behind the product was good, but I feel that the product wasn't exactly what they showcased, anyways great work

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