Can anyone tell me, at the very beginning of zomato how zomato convince restaurants to partnership with zomato, like what are the strategies they use?
Or, if a small startup wants to partnership with big retail business, how a small startup can part
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Anonymous 1
Hey I am on Medial • 1y
They used to have no onboarding charges. They had wayyyyy less commission charge than they do now. The reach they had was higher, considering they were able to sell the fact that not much restaurants are there for competition
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Zomato vs ONDC
Problem- Zomato is charging high commissions from restaurants which forces them to increase the prices on the platform. End consumer has no choice since they are used to the button dabao delivery pao thing very much.
Solution- order
Who's Really Winning? Most platforms today are cash-burning machines.
❌They charge high commissions from restaurants. ( 30% ) ( Menu and Platform Price difference 30-50% )
❌They overcharge customers to make up for discounts.
❌They underpay driver
What is Menu to Platform Price Difference?
It refers to the gap between the actual in-restaurant menu price of an item and the price listed on a food delivery platform like Swiggy, Zomato, etc.
Why does this difference exist?
1. High Commission F
