'CLONING' business , instable or missed opportunity ? As we all know majority of Indian population is not brand centric they are product centric . States like UP , Bihar and other undeveloped states are the target . E.g. Energy drink 'NICE' exploded in market but due to high demand can't meet up the manufacturing . Next moment "NICEE " made a appearance giving high margin to small distributers . Making up good amount of profit in short span of time .
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