You know why they say -" Never judge a book by its cover"
It was a long time ago a man approached Enzo Ferrari the founder of supercar brand Ferrari . The man said that there was a clutch problem in Ferrari cars . He said that he could fix it . Now
Heard about Old monk(The monk that doesn't sold Ferrari)?
A time ago, It was a 3rd largest rum manufacturer in the world and most celebrated rum at our country at early 60s.
They sold over 8 Million per year consistently whereas their competitors o
Few underrated risk-taking real-life movies/series:
1. Walt before Disney (Story of Disney)
2. Super pumped (Story of Uber)
3. The founder (Story of McDonalds)
4. Lamborghini (Story of Lamborghini)
5. Ferrari (Story of Ferrari)
6. Dallas Buyers Cl
In 1963, this farmer went head-to-head with Ferrari.
After complaining about Ferrari's "terrible design", he was told to "stick to tractors."
His response? Use farming equipment to build the world's first supercar.
Here's how an insult started a $
Ever wondered why some people grab Old Monk while others reach for premium craft whisky like Amrut? 🍹🥃
Using the example let's break down the psychology of customer's needs, wants and demands🧵
1/ Needs are the basics—the reason behind wanting a
Is there anyone here who has sold a food item using e-commerce and Meta ads? If yes, please message me.
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Venture Linkup
Where Businesses Con... • 19d
Apple sells → Trends, not phones.
Ferrari sells → Status, not cars.
Nike sells → Motivation, not shoes.
Disney sells → Memories, not movies.
Amazon sells → Convenience, not products.
McDonald’s sells → Happiness, not burgers.
Sell the emotion and not
