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Dr Bappa Dittya Saha

We're gonna extinct ... • 11m

Ever wondered why some people grab Old Monk while others reach for premium craft whisky like Amrut? 🍹🥃 Using the example let's break down the psychology of customer's needs, wants and demands🧵 1/ Needs are the basics—the reason behind wanting a drink. Think relaxation after a tough day or socializing with friends. Alcohol becomes the way to meet that need. 2/ Wants take it up a notch. They’re influenced by personal preferences and culture. Old Monk? That’s for those nostalgic college nights and tight budgets. Amrut, though? That’s for when you’re hosting a special guest or celebrating a major win. It reflects sophistication and quality, a choice that makes a statement. 3/ Then, there’s demand—wants backed by purchasing power. Old Monk thrives on affordability and nostalgia. It’s perfect for casual, spontaneous plans. Amrut appeals to those who seek luxury and have the wallet to match. It’s about exclusivity and making an impression. Visit My Notion profile to know more!

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