Ever wondered why some people grab Old Monk while others reach for premium craft whisky like Amrut? š¹š„ Using the example let's break down the psychology of customer's needs, wants and demandsš§µ 1/ Needs are the basicsāthe reason behind wanting a drink. Think relaxation after a tough day or socializing with friends. Alcohol becomes the way to meet that need. 2/ Wants take it up a notch. Theyāre influenced by personal preferences and culture. Old Monk? Thatās for those nostalgic college nights and tight budgets. Amrut, though? Thatās for when youāre hosting a special guest or celebrating a major win. It reflects sophistication and quality, a choice that makes a statement. 3/ Then, thereās demandāwants backed by purchasing power. Old Monk thrives on affordability and nostalgia. Itās perfect for casual, spontaneous plans. Amrut appeals to those who seek luxury and have the wallet to match. Itās about exclusivity and making an impression. Visit My Notion profile to know more!
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