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VCGuy

Believe me, it’s not... • 3m

Ferrari seems like a car company on paper. But most investors would argue → it operates more like a SaaS company. In '24, Ferrari sold 13,752 cars. ⤷ 81% (or ~11,139 cars) were sold to existing customers (people who already owned one or more). Revenues: ~€6 B ⤷ ~90% comes from selling cars + spare parts (I think ~10% of revenue comes from Formula 1, unlike Mercedes which reports it separately) ⤷ Operating margins: 27%+, much higher compared to peers Ferrari is also increasingly focusing on its 'Lifestyle' segment. The goal is to 'bring to life a universe that encapsulates Ferrari's DNA'. Let more people buy into the aspiration of Ferrari, even if they can't buy the car (yet). ⏭️Ferrari’s customer base is also getting younger → 40% of new Ferrari buyers are now under 40 (prev. 30%, 18 month prior).

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Replies (4)

Swamy Gadila

Founder of Friday AI • 3m

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sabrina collins

Hey I am on Medial • 18d

It’s fascinating how Ferrari has managed to position itself not just as a car manufacturer but almost like a luxury subscription-based brand. Investors often see the steady revenue streams, exclusivity, and customer loyalty as something more akin to SaaS than traditional auto companies. That unique business model makes Ferrari a very different kind of player in the industry. For those of us who are more focused on owning cars rather than analyzing stock performance, I’ve found great opportunities browsing salvage cars on https://www.autobidmaster.com/en/search/salvage-cars/mercedes-benz/ . It’s a practical way to access dream vehicles, sometimes even iconic brands, at a fraction of retail prices.

Anonymous 2

Hey I am on Medial • 3m

27% margins in manufacturing? In THIS economy? While everyone else is getting squeezed by supply chain costs and inflation? Ferrari really is different. When your customers have "F you money," normal economic cycles don't apply.

Anonymous 1

Hey I am on Medial • 3m

27% operating margins while Toyota struggles to hit 8%? Ferrari isn't a car company, it's a luxury brand that happens to make cars. Same way Hermès isn't a leather company, it's a status symbol factory.

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