Finished implementing phonePe in my company and to my surprise total merchant traffic of phonepe was more than of Paytm, Amazon Pay, flipkart seller and Bharatpe all combined. we may be using Gpay or Paytm for day to day transactions but it's PhonePe
Case Study: PhonePe โ India's UPI Leader
Founded in 2015, PhonePe dominates India's digital payments landscape.
Stats:
Users: 350M+ registered
Market Share: 40%+ of UPI transactions
Business Model: Transactions, financial services, advertising.
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A few days ago, Flipkart introduced its new UPI service, Supermoney.
โฎ๏ธThe interesting part: Let's go back a few years -
Dec, 2015: 3 former Flipkart exec's start PhonePe.
Apr, 2016: Flipkart acquires PhonePe for $20 M.
Aug, 2018: Walmart acquires
PhonePe IPO Is Coming!
โข PhonePe is planning an IPO to raise capital at a valuation of $8-10 billion.
โข In 2023, PhonePe raised $200 million from Walmart at a pre-money valuation of $12 billion.
โข PhonePe dominates the UPI payments business with a