Experimenting On lea...ย โขย 1y
PepperTap! We all discuss Successful startups but we can learn Many things from failed startups as well. Here's one PepperTap ( founded by IIM graduates๐ซก) once was 3rd largest grocery delivery startup. Back in 2014 they raised alot in two series B rounds and again $36 million in 2015. They operated on 100% inventory less business model. Basically they were mediator between sellers and customers. They provided Zero delivery cost within 2 hours โข Business Model๐ธ They took 20% commission from seller. They scaled to 20+ cities with no way of profits and very high CAC and losses. โข So what went wrong with PepperTap?๐ค Since they operated on 100% Inventory less business model, they had to sell on MRP. They gave crazy discounts on products with zero delivery cost. This caused increasing losses due to high CAC with no way for profits due to weak business Model. This led to no funds and ultimately shutting down business. ๐โ ๏ธ Now they probably are in logistics.
Finance Geek | Conte...ย โขย 1y
PepperTap: A Startup's Rapid Rise and Fall PepperTap, an online grocery delivery startup in Gurgaon, experienced a meteoric rise but abruptly shut down within two years due to: * Overexpansion: Rapid growth without a sustainable foundation. * Fina
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