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PRATHAM

Experimenting On lea... • 1y

PepperTap! We all discuss Successful startups but we can learn Many things from failed startups as well. Here's one PepperTap ( founded by IIM graduates🫡) once was 3rd largest grocery delivery startup. Back in 2014 they raised alot in two series B rounds and again $36 million in 2015. They operated on 100% inventory less business model. Basically they were mediator between sellers and customers. They provided Zero delivery cost within 2 hours • Business Model💸 They took 20% commission from seller. They scaled to 20+ cities with no way of profits and very high CAC and losses. • So what went wrong with PepperTap?🤔 Since they operated on 100% Inventory less business model, they had to sell on MRP. They gave crazy discounts on products with zero delivery cost. This caused increasing losses due to high CAC with no way for profits due to weak business Model. This led to no funds and ultimately shutting down business. 📉☠️ Now they probably are in logistics.

14 replies9 likes

Replies (14)

Havish Gupta

Figuring Out • 1y

Spending to Aquire customer is good but you will have to eventually stop. Making profit is the actual goal of a business. So expanding very fast without profits should be done when you have a great support from the VCs or have an existing business as a cash cow

1 replies3 likes

Anonymous 1

Hey I am on Medial • 1y

Great read 🤘🏻

1 replies1 like

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Vedant SD

Finance Geek | Conte... • 10m

PepperTap: A Startup's Rapid Rise and Fall PepperTap, an online grocery delivery startup in Gurgaon, experienced a meteoric rise but abruptly shut down within two years due to: * Overexpansion: Rapid growth without a sustainable foundation. * Fina

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Anonymous

Hey I am on Medial • 28d

hows the idea about food delivery app with zero commission??? we can earn thru ad spends and subscription model from restaurants.

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Kishan Kabra
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For all those E-commerce folks. Let's discuss on this: Digibuddy is new venture their offering to sellers is exceptional, They are offering no commission/charges from sellers, choose your return or exchange policy on own, no gst required for selling,

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Anonymous

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They created Such a great business model

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India’s Pharmacy Industry is Changing – Are You Ready? 🔍 Aaj ki date me local medical stores ko big chains aur online pharmacies se kaafi competition mil raha hai. But kya ek hybrid (online + offline) medical store model unke liye game-changer ban

Yes

Votes: 4

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