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In the initial years when capital was limited, Meesho primarily functioned on a reseller model. Resellers would find products on Meeshoās platform, add their markup and then sell them on social media platforms. This highly ASSET LIGHT model, helped Meesho to gain traction quickly as it reduced their Inventory carrying cost and CAC. When Meesho had access to more capital and relatively inexpensively, they also OPPORTUNISTICALLY started a D2C marketplace model as well. While this model incurred more costs like inventory storage and delivery, it also gave Meesho MORE CONTROL over the customer experience. This allowed the business to unlock a new way to grow. Again, as capital started to become more expensive since 2022, Meesho shifted focus back to its PUSHING RESELLER MODEL MORE, with stronger focus on improving profitability levels. THE RESULT? Meesho's strategic repivot and scaling have been a masterstroke, aligning perfectly with the ever-evolving macro environment.
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šš²š½šš¼ : šš¶šæšš š¤šš¶š°šø šš¼šŗšŗš²šæš°š² š¦šš®šæššš½ šš£š¢! ā¢Zepto is planning an IPO to raise ā¹5,000 crores at the same valuation of $5 billion by the first quarter of 2025. ⢠For this IPO, Zepto secured approval to relocate its hea
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Blinkit is going inventory-led from Sept 1. Itāll now own stock ā buying directly from sellers instead of just storing it (Amazon also operates on a storage + commission model ā doesnāt own inventory) Why now? ā”ļø Because its parent, Eternal, became
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Meesho's Growth Meesho, an Indian e-commerce platform, has experienced remarkable growth, with a gross merchandise value (GMV) exceeding $5 billion and 120 million monthly active users. The platform has expanded its offerings and introduced Valmo, a
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commerce platform Meesho has reportedly closed a $275 Mn funding round through a mix of primary and secondary share sales. As per an ET report, a regulatory submission to the US Securities and Exchange Commission (SEC) also disclosed a share transfe
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Meet Vidit Aatrey and Sanjeev Barnwal who built Meesho into a billion-dollar revenue company. 1. Coming from a lower-middle-class family in Meerut (UP), Vidit Aatrey made everyone proud when he got a seat at the prestigious IIT Delhi for electrical
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About four months after markets regulator SEBI gave the go-ahead to its IPO, omnichannel jewellery brand BlueStone has filed the draft papers to go publicš BlueStone has trimmed the fresh issue by 18% to INR 820 Cr from INR 1,000 Cr it had proposed
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