Hey, I'm on Medialย โขย 1y
In the initial years when capital was limited, Meesho primarily functioned on a reseller model. Resellers would find products on Meeshoโs platform, add their markup and then sell them on social media platforms. This highly ASSET LIGHT model, helped Meesho to gain traction quickly as it reduced their Inventory carrying cost and CAC. When Meesho had access to more capital and relatively inexpensively, they also OPPORTUNISTICALLY started a D2C marketplace model as well. While this model incurred more costs like inventory storage and delivery, it also gave Meesho MORE CONTROL over the customer experience. This allowed the business to unlock a new way to grow. Again, as capital started to become more expensive since 2022, Meesho shifted focus back to its PUSHING RESELLER MODEL MORE, with stronger focus on improving profitability levels. THE RESULT? Meesho's strategic repivot and scaling have been a masterstroke, aligning perfectly with the ever-evolving macro environment.
Hey I am on Medialย โขย 6m
๐ญ๐ฒ๐ฝ๐๐ผ : ๐๐ถ๐ฟ๐๐ ๐ค๐๐ถ๐ฐ๐ธ ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐๐ฃ๐ข! โขZepto is planning an IPO to raise โน5,000 crores at the same valuation of $5 billion by the first quarter of 2025. โข For this IPO, Zepto secured approval to relocate its hea
See More"You never know"ย โขย 1y
WELCOME TO STARTUP TALES Ep-2 MEESHO, India's e-commerce winner! Meesho is fastest growing player in this segment. According to sources, the user base has expanded by 33%. For example, Amazon and Flipkart grew by 13% and 21%, respectively. The re
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Faad Networkย โขย 10m
Meet Vidit Aatrey and Sanjeev Barnwal who built Meesho into a billion-dollar revenue company. 1. Coming from a lower-middle-class family in Meerut (UP), Vidit Aatrey made everyone proud when he got a seat at the prestigious IIT Delhi for electrical
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