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Arcane

Stealth • 5m

In the initial years when capital was limited, Meesho primarily functioned on a reseller model. Resellers would find products on Meesho’s platform, add their markup and then sell them on social media platforms. This highly ASSET LIGHT model, helped Meesho to gain traction quickly as it reduced their Inventory carrying cost and CAC. When Meesho had access to more capital and relatively inexpensively, they also OPPORTUNISTICALLY started a D2C marketplace model as well. While this model incurred more costs like inventory storage and delivery, it also gave Meesho MORE CONTROL over the customer experience. This allowed the business to unlock a new way to grow. Again, as capital started to become more expensive since 2022, Meesho shifted focus back to its PUSHING RESELLER MODEL MORE, with stronger focus on improving profitability levels. THE RESULT? Meesho's strategic repivot and scaling have been a masterstroke, aligning perfectly with the ever-evolving macro environment.

0 replies6 likes

Recommendations from Medial

Anonymous

Stealth • 8m

I want to start a business that is a e commerce website where the people an reseller products as just as the old meesho So, what do you think friends, please comment down below.

8 replies6 likes

Shubham P

Stealth • 2m

Hey guys, Do you have the answer to this question: How did Meesho get the initial sellers on their platform? How did they convince them to join Meesho, and where did they find those sellers?

9 replies5 likes

LIKHITH

Stealth • 7m

WELCOME TO STARTUP TALES Ep-2 MEESHO, India's e-commerce winner! Meesho is fastest growing player in this segment. According to sources, the user base has expanded by 33%. For example, Amazon and Flipkart grew by 13% and 21%, respectively. The re

10 replies20 likes

Aditya Arora
•

Faad Network • 4m

Meet Vidit Aatrey and Sanjeev Barnwal who built Meesho into a billion-dollar revenue company. 1. Coming from a lower-middle-class family in Meerut (UP), Vidit Aatrey made everyone proud when he got a seat at the prestigious IIT Delhi for electrical

6 replies85 likes

Laxit Rana
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Repute • 3m

How Meesho Grew It’s User Base Despite Amazon and Flipkart dominating the Space :- First thing First most obvious question that would come into anyone’s mind ,Why build another e-commerce app , when there are already Amazon and Flipkart that are do

11 replies10 likes

Deepasnhu Chail

Stealth • 7m

Limeroad The founders of this e-commerce startup for ethnic wear started out by literally going door-to-door to manufacturers and weavers to onboard vendors to their platform. With no product inventory, they survived on zero capital by taking a cut

0 replies5 likes

Sachin Lalwani

Stealth • 1m

starting a pos software for retail shops through which they can list their inventory on all the ecommerce platforms and get orders from any platform having their single offline shop's inventory it will increase their inventory turnover ratio very mu

0 replies3 likes

PRATHAM

Stealth • 8m

PepperTap! We all discuss Successful startups but we can learn Many things from failed startups as well. Here's one PepperTap ( founded by IIM graduates🫡) once was 3rd largest grocery delivery startup. Back in 2014 they raised alot in two series

14 replies9 likes

Anonymous

Stealth • 5m

So after meesho Flipkart is also going to be profitable. But the intresting thing is phonePe is also on path to be become profitable

0 replies4 likes

Anonymous

Stealth • 8m

Hi, I am a seller on Meesho. There are a lot of descripencies in payment settlement and Incorrect shipping fee charged by meesho. It’s been months following up with tickets and chat support. Could anyone suggest next steps to take??

8 replies9 likes

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