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VCGuy

Believe me, itโ€™s not...ย โ€ขย 1d

Blinkit is going inventory-led from Sept 1. Itโ€™ll now own stock โ†’ buying directly from sellers instead of just storing it (Amazon also operates on a storage + commission model โ€” doesnโ€™t own inventory) Why now? โžก๏ธ Because its parent, Eternal, became Indian-owned (IOCC) in April โ€” making Blinkit eligible to legally hold inventory under Indiaโ€™s FDI rules What this unlocks โคต๏ธ โ†’ Better margins (improved unit economics, stronger negotiating power with suppliers by buying in bulk) โ†’ More control over availability, pricing & delivery โ†’ Simpler compliance for sellers (no more GST/FSSAI requirements for Blinkit warehouses) โ†’ Lean working capital model As Eternal CFO Akshant Goyal said: โ€œIf Blinkit owned 100% of inventory in FY25, it wouldโ€™ve needed < โ‚น1,000 Cr in working capital โ€” just 15 daysโ€™ worth, ~3โ€“4% of GOV.โ€ Zepto would likely follow.

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