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The merger of Jio and Hotstar has caused significant damage to Amazon and Netflix. Amazon is probably not even considering monetizing MX Player now. The subscription benefits we get from JioHotstar are hard to match by any other platform. At this mom

What is Moment Marketing? (And Why It’s a Game-Changer) Most marketing is boring. It’s planned months in advance, feels stale, and gets ignored. Moment marketing is the antidote. It’s about capitalizing on real-time events, trends, or cultural mome

"The Room of Comfort" Imagine a room with ten seats and ten people. Everything they need — food, water, entertainment — comes to them. Life seems perfect. But no one dares to open the door. The moment one person stands up and risks their seat, the

We have been working on product for quite sometime, and we are very close to MVP launch. For now, we have been using free stuff to build everything. Probably within 2-3 weeks we will launch MVP, but we don’t have capital keep the system running. So

💡 Are we really doing our jobs—or just preparing for our startups? Many of us enter corporate roles, and with every task we handle, we quietly build skills, networks, and mental models—not just for the company, but for our future ventures. Ask you

New Users are in! Now Let’s Talk Activation Metrics. The marketing team did an incredible job bringing in new users—great! But now, it's time to shift focus to activation. But first, let's clear up a common confusion between adoption and activation

Hot take: Most “founders” aren’t entrepreneurs. They’re just glorified employees who gave themselves a CEO title. Why? Because if your income stops the moment you stop working — you don’t own a business. You own a job. And worse — you’ve probably

Have you ever felt like moving to a Big city is the only solution to succeed?? I sure did…. I moved to Delhi to start my career in Marketing, thinking that metro cities was the only way to find opportunities in my marketing career. But then, I

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal