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The merger of Jio and Hotstar has caused significant damage to Amazon and Netflix. Amazon is probably not even considering monetizing MX Player now. The subscription benefits we get from JioHotstar are hard to match by any other platform. At this mom

What is Moment Marketing? (And Why It’s a Game-Changer) Most marketing is boring. It’s planned months in advance, feels stale, and gets ignored. Moment marketing is the antidote. It’s about capitalizing on real-time events, trends, or cultural mome

New Users are in! Now Let’s Talk Activation Metrics. The marketing team did an incredible job bringing in new users—great! But now, it's time to shift focus to activation. But first, let's clear up a common confusion between adoption and activation

Hot take: Most “founders” aren’t entrepreneurs. They’re just glorified employees who gave themselves a CEO title. Why? Because if your income stops the moment you stop working — you don’t own a business. You own a job. And worse — you’ve probably

Have you ever felt like moving to a Big city is the only solution to succeed?? I sure did…. I moved to Delhi to start my career in Marketing, thinking that metro cities was the only way to find opportunities in my marketing career. But then, I

“ TAKE IT ONE STEP AT A TIME ” If the steep climb to success seems daunting, make it easier on yourself by taking it one step at a time and setting yourself daily, weekly and monthly goals to achieve. Goal-setting and having a plan to follow helps y

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

I have a confession to make. You’ve seen those freelancing stories, right? The ones about earning lakhs working 4 hours a day, chilling in cafes, and traveling the world. It looks dreamy, but it probably took them years to get there—years of hard

Understanding the core principles of entrepreneurship: Day 2: Finding Your “Why” – The Heartbeat of Your Startup Starting a business is exciting, but to keep going when things get tough, you need to connect with your “why.” Why are you doing this?