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Magicpin's founder and CEO, Anshoo Sharma, announced today that their express delivery service, magicNOW, launched in December of last year, now accounts for 13% of the hyperlocal delivery startup's total food delivery orders. magicNOW distinguishes

Hey everyone. Idea validation!!! Dining out can be an adventure, but often unfamiliar dishes make us hesitant to try something new. My idea is to develop a mobile app that scans menu items and provides detailed information about each dish. By scanni

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗭𝗼𝗺𝗮𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗡𝗼. 𝟭 𝗳𝗼𝗼𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗮𝗽𝗽 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮? Founded in 2008 in Delhi by entrepreneurs Deepinder Goyal and Pankaj Chaddah. Deepinder is an alumnus of IIT Delhi and IIM Ahmedabad, combinin

What happens when India's leading wearable brand teams up with Audio's royalty? I'll tell you why this partnership is really brilliant. Did you read the news that Noise, which shipped over 4.2 million smartwatches last year, just tied up with Bose

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

𝗔𝗱𝘃𝗶𝗰𝗲 𝘁𝗼 𝘆𝗼𝘂𝗻𝗴 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 - 𝟲 Cash flow is underestimated by most people - the amount of cash flow. If it is possible, be a little overcapitalized. There are lot of CEOs who are good product guys, they are great operat

From a Small Street Stall to 45,000 Outlets! This is the story of Mixue, a Chinese QSR that became the world’s largest QSR brand in terms of active outlets. So Mixue was started by Zhang Hongchao, an economics student, in 1997. At the time, it was

💡 Business Idea: Hangover Ice Cream 🍦 Concept: Hangover Ice Cream – a unique and niche product designed to alleviate hangovers with specially formulated ingredients. ✅ Market Opportunity: - Popular in countries with a high consumption of a

How did Vicks beat Dabur and Himalaya to capture 50% market share? 1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this