What makes a new clothing brand unique?
Thoughts below please
Kishan Kabra
•
Guava Trees Softech Pvt • 1y
You need to find a loophole to become unique & attractive like Rare Rabbit saw the loop hole in premium & mass premium.
No one can be unique without any major reason nahi to unique ke chakkar mai Urfi Javed.
I see one loop whole opportunity for newbee clothing brands not fashion brands or fast fashion brands.
There is one gap spotted which is gap for mass premium audience, people started looking out for new brands in that space with attractive designs.
T
Case Study: Rare Rabbit -mini pack
Introduction
Founded in 2015, Rare Rabbit quickly became a $300M brand by offering European-inspired designs with Indian fits, high-quality fabrics, and an exclusive experience.
How Rare Rabbit Built Its Identi
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vishakha Jangir
•
Set2Score • 2m
𝗜 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝘀𝗮𝘄 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗮𝗻𝗱 𝗶𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗲𝗱 𝗺𝗲 𝘁𝗼 𝗯𝘂𝘆 𝗶𝘁.
Just five days before, I went to a dairy where I saw a bunch of wafers whose packaging was awesome in terms of color.
It lite