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Start researching about fabrics one fabric i can suggest you is Hemp . Hemp is a versatile fabric it has insulating properties and is 8times stronger than cotton . It is quite sustainable and doesnt shrink or loses it shape like cotton . After every wash the fabric gets soft . Definitely a market you can get into.

You need to find a loophole to become unique & attractive like Rare Rabbit saw the loop hole in premium & mass premium. No one can be unique without any major reason nahi to unique ke chakkar mai Urfi Javed.

Designs Designs and designs for the Indian consumer specially genz brand doesn't matter as long as it's affordable and Good looking that's all.

Story associated with the brand

Just marketing and trending design and fast delivery structure

i would say, starting from a small neache for designs and patterns, marketing will do the rest

Creative Designs and Pricing

Design, quality makes brand unique and pricing plays a important role in success It may be wrong my point of view

Solid color or minimal design and quality

Designs and affordability

Memeify it

I want Simple and oversized clothes

One more thing , I think , genZ Apne kapde se , khud ke emotion ko express karna pasnd Karte Hai sayad , woo chahte Hai Ki Jo woo pehene usse unke emotion express hoo What you think 🤔 , please tell me

Clothes comfortability and positioning in market imo

Make your clothing brand unique by focusing on a very demanding but less competitive niche. One thing that comes to my mind is jeans for curvy/pear shaped body or cool n trendy stuff for extra tall (or petite) people. This will make your brand super valuable to a given specific market.

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Some marketing techniques

Sense Of style, some advantages in procuring raw materials etc

For mein it's perception. Now everything is a game of perception