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Just marketing and trending design and fast delivery structure

Story associated with the brand

i would say, starting from a small neache for designs and patterns, marketing will do the rest

Creative Designs and Pricing

Design, quality makes brand unique and pricing plays a important role in success It may be wrong my point of view

Start researching about fabrics one fabric i can suggest you is Hemp . Hemp is a versatile fabric it has insulating properties and is 8times stronger than cotton . It is quite sustainable and doesnt shrink or loses it shape like cotton . After every wash the fabric gets soft . Definitely a market you can get into.

Clothes comfortability and positioning in market imo

Solid color or minimal design and quality

Make your clothing brand unique by focusing on a very demanding but less competitive niche. One thing that comes to my mind is jeans for curvy/pear shaped body or cool n trendy stuff for extra tall (or petite) people. This will make your brand super valuable to a given specific market.

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Designs and affordability

You need to find a loophole to become unique & attractive like Rare Rabbit saw the loop hole in premium & mass premium. No one can be unique without any major reason nahi to unique ke chakkar mai Urfi Javed.

Some marketing techniques

Memeify it

I want Simple and oversized clothes

One more thing , I think , genZ Apne kapde se , khud ke emotion ko express karna pasnd Karte Hai sayad , woo chahte Hai Ki Jo woo pehene usse unke emotion express hoo What you think 🤔 , please tell me

Sense Of style, some advantages in procuring raw materials etc

For mein it's perception. Now everything is a game of perception

Designs Designs and designs for the Indian consumer specially genz brand doesn't matter as long as it's affordable and Good looking that's all.