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Chamarti Sreekar

Stealth • 19h

Here's how a fruit brand built a billion dollar business with kiwis. Not just the regular kiwis with green interiors, but a rare golden one. The company Zespri created a unique variety of kiwi with a golden interior, unlike the standard green variety. This innovation transformed the fruit into a premium product, priced almost three times higher than the regular kiwis. The lesson is you cannot build a brand with ordinary product, therefore creating a unique product is the best branding strategy.

4 replies14 likes
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my slogan.lets make India healthy and wealthy So I wont to start a fruit shop in unique way and I am a trader also ..for partnership contact me 7880337594

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Whats the problem with Kolkata ( west bengal ) ? Why is it not even competing with other major cities inspite of being The golden city for business at a time ?

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For someone with no prior work experience but a unique idea for a product or service, what would you recommend as the first steps to turn their idea into reality?

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Pls tell me the process of starting a new fruit juice 🥤 outlet in Bengaluru

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Ankit Sarkar

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have you every noticed the insanity in unhygienic environments the fruit seller keeps his ice in why not create a superconducting sealed pouch where ice does not comes in contact with the juice

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