Hey I am on Medial • 1y
Here's how a fruit brand built a billion dollar business with kiwis. Not just the regular kiwis with green interiors, but a rare golden one. The company Zespri created a unique variety of kiwi with a golden interior, unlike the standard green variety. This innovation transformed the fruit into a premium product, priced almost three times higher than the regular kiwis. The lesson is you cannot build a brand with ordinary product, therefore creating a unique product is the best branding strategy.

Founder @StudyFlames... • 1y
🚀 Top 10 Startups Shaping Arunachal Pradesh! 🌱 1️⃣ Wakro Organic Green Tea: Producing organic green tea 🍵 2️⃣ Naara-Aaba: Crafting organic kiwi wine 🍷 3️⃣ Arunachal Ivory & Ornaments: 3D-printed replicas preserving wildlife 🐘 4️⃣ House of Ma
See More
Download the medial app to read full posts, comements and news.