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Chamarti Sreekar

Passionate about Pos... • 5m

Here's how a fruit brand built a billion dollar business with kiwis. Not just the regular kiwis with green interiors, but a rare golden one. The company Zespri created a unique variety of kiwi with a golden interior, unlike the standard green variety. This innovation transformed the fruit into a premium product, priced almost three times higher than the regular kiwis. The lesson is you cannot build a brand with ordinary product, therefore creating a unique product is the best branding strategy.

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