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Indian customer's are smart they will rather buy Two Premium SUVs from Indian brand which now offers same features as entry-level luxury cars,Than buying an Entry-level car from luxury brand.😂

There's an interesting data that most cars in India are sold in EMIs. Even the cheaper ones. India just cannot afford cars.

Tata will prolly buy the indian division on BMW too 🤣

Do they even get their marketing and infrastructure costs back while operating at such a ridiculous thin line? While I understand they make it back in other well-developed countries, shouldn’t they target something more market-specific or would it hurt their parent brand value?

Its marketed in such a way, when you hear BMW, it means it's too costly.

These cars are too expensive for majority of our population. Just about 1% of the population will be able to afford these cars and they have a plethora of options to choose from, Audi, Mercedes etc. And moreover, we as Indians are more inclined to features than driving experience. So if you want a feature loaded car like a Kia, a BMW 3 series will look very bland even though it's a more powerful car, faster and safer. For an equivalent feature loaded car you will need to go for a higher ended BMW which will cost you upwards of 1 cr. I'm not sure if BMW has done any study on this but I have a strong gut feeling that if they load their basic models with features (which are anyways cheap for them) they could attract far more customers. I have heard from lot of folks who say, their base model is just like an empty 'dhaba'. Ofcourse I am no expert on this topic and these views are my own, and I haven't done any research on this topic, so I might be wrong as well. :)

I think the fact that Indian consumers have so many options in terms of getting a better or equivalent performing gaddi from a maruti or a toyota or be tata. Ladded with options.

Indian road infra is not built for super cars and I am not sure if our roads can handle more cars.

Interesting, I though 6-7% contribution might be coming from India.

True but this is set to change slowly as India's per capita gdp rises.