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Aarihant Aaryan

Stealth • 7m

BMW is the best luxury car across the globe, in fact in they made close to $150 Billion in revenue in FY22 Interestingly their India business contributes only 0.5% of their overall revenue, but why are they failing in India? See, what works in the West doesn't work in India BMW makes sense in first-world countries because more than 90% of households own a car But India is a 2 wheeler market, close to 49% of households own a bike and only 8% of households own cars in India In fact less than 10,000 BMWs are sold in India every year, it's just because our per capita income is around $2000 and most Indians don't have the consumption mindset yet.

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Orly Dias

Stealth • 7m

These cars are too expensive for majority of our population. Just about 1% of the population will be able to afford these cars and they have a plethora of options to choose from, Audi, Mercedes etc. And moreover, we as Indians are more inclined to features than driving experience. So if you want a feature loaded car like a Kia, a BMW 3 series will look very bland even though it's a more powerful car, faster and safer. For an equivalent feature loaded car you will need to go for a higher ended BMW which will cost you upwards of 1 cr. I'm not sure if BMW has done any study on this but I have a strong gut feeling that if they load their basic models with features (which are anyways cheap for them) they could attract far more customers. I have heard from lot of folks who say, their base model is just like an empty 'dhaba'. Ofcourse I am no expert on this topic and these views are my own, and I haven't done any research on this topic, so I might be wrong as well. :)

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