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BMW is the best luxury car across the globe, in fact in they made close to $150 Billion in revenue in FY22 Interestingly their India business contributes only 0.5% of their overall revenue, but why are they failing in India? See, what works in the

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Varad

Stealth • 11m

Indian customer's are smart they will rather buy Two Premium SUVs from Indian brand which now offers same features as entry-level luxury cars,Than buying an Entry-level car from luxury brand.😂

2 replies2 likes
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I never understood the point of buying overpriced goods, now i am happy that i never did! Is buying over priced items a social status symbol? I have seen many people stating India needs a luxury global brand, do we really?

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