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BMW is the best luxury car across the globe, in fact in they made close to $150 Billion in revenue in FY22 Interestingly their India business contributes only 0.5% of their overall revenue, but why are they failing in India? See, what works in the

Indian customer's are smart they will rather buy Two Premium SUVs from Indian brand which now offers same features as entry-level luxury cars,Than buying an Entry-level car from luxury brand.😂