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BMW is the best luxury car across the globe, in fact in they made close to $150 Billion in revenue in FY22 Interestingly their India business contributes only 0.5% of their overall revenue, but why are they failing in India? See, what works in the

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Anonymous

Anonymous 6

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Do they even get their marketing and infrastructure costs back while operating at such a ridiculous thin line? While I understand they make it back in other well-developed countries, shouldn’t they target something more market-specific or would it hurt their parent brand value?

0 replies1 like

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