🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉

Download App

Home

Switch theme

Blog . Feedback . Privacy
Community Guidelines

Back to feeds

HigherLevelGames

Stealth • 7m

Once upon a time, students used to install Byjus and when they signed up, they were given an easy test. After sometime, someone from Byjus would call the parent of the child who took the test, and will tell the parent how smart he/she is and that they have a great potential, if they join byjus coaching classes. They used to go to the student's house, and show the parent how stupid the child used to be and how they would help the child to become a better student. THIS WAS THE WORST MARKETING TACTIC EVER After few years, today Byjus has fell drastically and every student who were caught in their trap are happy right now.

12 replies11 likes

Replies (12)

Ananya Agarwal

Stealth • 7m

So true. They're the worse. Though we can learn a lot about what not to do from them .

0 replies

Nandeesh D

Stealth • 7m

Byjus was drastically dropped because of some other platforms came up with "providing great content for affordable price" by targeting the middle class. Eg: Physics Wallah

1 replies1 like

Nawal
•

SELF • 7m

Okay this is the probably the worst marketing tactics they can ever come up to, but they knew Indian parents are scared af if there kid are not up to the market . So it kinda worked for them , but only for short period of time .

1 replies

Anonymous 1

Stealth • 7m

Well written, it’s very true

0 replies1 like

SamCtrlPlusAltMan
•

OpenAI • 7m

22bn to 20Mn

1 replies1 like

LIKHITH

Stealth • 7m

Worst tactic😂😂😂 They called me too and asked 60 or 70k before 4 years.

1 replies

Recommendations from Medial

Anmol Pandhi

Stealth • 7m

Ed tech in India for school education like byjus really fell off because they built their audience on FOMO and fear of parents. There was no real need of the existence of any of these, they used to call parents and tried to convince how their child

4 replies6 likes

Rajan Paswan

Stealth • 4m

Question for Medial Community— "Who are Your Customers and Consumers?" What's the Difference? While the terms "consumer" and "customer" are often used interchangeably, they have distinct meanings in the business world. - Customer: A customer is an

0 replies4 likes

Khushbu Yadav

Stealth • 3m

[This post has been deleted by the creator]

0 replies9 likes

Anonymous

Stealth • 9m

How does the MF stress test going to effect Small and midcap?

1 replies4 likes

Minnu Teja Y

Stealth • 2m

That's what happens to genZ & gen alpha when they have unsupervised access to the internet. Parents should learn how to be parents before the child is born.

1 replies6 likes

Sourabh Singh

Stealth • 4m

I see that every student are not financially strong so launch an web app which is fully control through ai where student can learn any competitive exam and to learn soft skill and school college preparation and test through ai with respect to t

3 replies5 likes

Havish Gupta

Stealth • 5m

What would happen if monkeys are introduced to the concept of Money? How would they react? Will they understand money? And how will they use money? Well this experiment was conducted by Yale University in early 2000s and the results were unexpected

4 replies16 likes

Rahul Meena

Stealth • 6m

Here people are talking about fraud companies but some colleges are doing fraud with students what about that, before taking admission they talk about companies college and when student know the real reputation about college when they get to know the

1 replies8 likes

Anonymous

Stealth • 5m

If I'm a college student who does not have funding/capital and is not a cs major and I want to build a MVP to test a idea in real-time how can I accomplish this?

1 replies4 likes