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Post on Medial

Ananya Agarwal

Stealth • 8m

What are the opinions here on PhysicsWallah, ed tech startup? They have captured market and won trust of their consumers but rn they're running in loss and giving their courses for free or for very cheap prices. Is this stupidity or a good idea? How

Anonymous 1

Stealth • 8m

You see most of their revenue is generated offline and from MAINLY tier 2,3,4 cities. And that is the kind of consumer base, that once they trust you, And are happy with your product, they will be your consistent users, so even if 10% of their batches are discounted or freebies, they use that as marketing to acquire the rest 90% which are high paying, and ofc tier 1 and metro city make up for those expenses as well, as prices are significantly high there.

1 replies3 likes

Replies (1)

Ananya Agarwal

Stealth • 8m

Looking at this way, then they have really commendable marketing tactics. They have already captured the market and won trust completely of students.

1 replies1 like

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