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Amazon India has undertaken its highest-ever reduction in seller fees as it squares up for growing competition in the sector - The company has introduced zero referral fees on over 1.2 crore products in the low-value category, i.e. less than Rs 300

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product

Lowering price is the worst strategy to increase sales Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1] Tap into dreams: Understand your audience aspirational self. What do they wa

Rolex sells an obsolete product. Less accurate than a $40 Casio. Less useful than an Apple Watch. And yet—it thrives. The paradox? Rolex isn’t selling time. It’s selling timelessness.

Convince me to buy your product in less than 2 lines! Pitch your startup.

How do we determine the value of a product or service when setting prices, and what factors should be considered in deciding pricing strategies?

How jio captured market ? JIO DHAN DHANA DHAN! 1. Offer free services to attract customers fast. 2. Make your product affordable for everyone. 3. Use catchy campaigns with memorable visuals. 4. Rapidly expand your service coverage. 5. Deliver

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

800 million Indians use the internet, but less than 3% use it for educational purposes. Majority Indians use the Internet for OTT, Social Media, Gaming, etc. Hope we can shift our focus from entertainment to education soon...

Stop chasing viral moments and start focusing on creating real value. Going viral may get you attention for a day, but adding value builds trust and long-lasting relationships. When you give people something useful—whether it's advice, insights, or s