Stealth • 9m
There are numerous core elements of branding, with originality being one of them. However, if we consider the case of H&M, there are many instances of companies that have offered high-quality products at lower prices in luxury locations, yet ultimately failed due to poor execution. Execution plays a significant role in branding—if it's lacking, nothing will FUCKING WORK effectively. If you misinterpreted my initial post, I was referring to the platform market, not the product market. While the product market is also saturated and faces its own branding challenges, with a proper branding strategy and execution, success is achievable. However, in the platform market, thinking outside the box is essential for branding, and it's certainly not a walk in the park.
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