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Maharshi Chattopadhyay

Stealth • 11m

Many people and investors believe the market is saturated, with platforms existing for seemingly everything. However, the one of the main points to success lies in branding, not just marketing or influencer promotion. It's about understanding custome

Anonymous 3

Stealth • 11m

True sense of branding comes from orinality in my opinion. Look at h&m, they don’t have super high priced products but the quality and the location is pretty posh. In this case the creativity in positioning was their brand play, whivh in my opinion FUCKING WORKED.

1 replies

Replies (1)

Maharshi Chattopadhyay

Stealth • 11m

There are numerous core elements of branding, with originality being one of them. However, if we consider the case of H&M, there are many instances of companies that have offered high-quality products at lower prices in luxury locations, yet ultimately failed due to poor execution. Execution plays a significant role in branding—if it's lacking, nothing will FUCKING WORK effectively. If you misinterpreted my initial post, I was referring to the platform market, not the product market. While the product market is also saturated and faces its own branding challenges, with a proper branding strategy and execution, success is achievable. However, in the platform market, thinking outside the box is essential for branding, and it's certainly not a walk in the park.

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