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How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club
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From Gaon to Global: The Biscuit Brand That Outsmarted the Big Names Did you know Indiaโs 4th largest biscuit brand is Anmol, yet most havenโt heard of it? While big brands chased cities with celebrity ads, Anmolโs founder saw a gap rural India lack
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How to Be the Next Successful Startup Owner Dreaming of making your startup the next Indian unicorn? Think Flipkart, Zomato, Paytmโthey all started small, but their focus on solving real problems made them giants. To be the next big success, start b
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Case Study: Kuku FM - Revolutionizing Audio Content Consumption Background: Kuku FM, a leading audio content platform, sought to redefine how users engage with audio content in India. With a focus on regional languages and diverse genres, Kuku FM ai
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Top 5 Tech Myths DEBUNKED ๐ฅ: Myth: Only computer science graduates can excel in tech โ Truth: Many successful tech professionals come from diverse backgrounds, including arts and humanities. Myth: You need to know how to code to work in tech โ Tru
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Case Study: Rare Rabbit -mini pack Introduction Founded in 2015, Rare Rabbit quickly became a $300M brand by offering European-inspired designs with Indian fits, high-quality fabrics, and an exclusive experience. How Rare Rabbit Built Its Identi
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From Idea to Startup: The Process of Turning Vision into Reality Every startup begins with an idea, but not every idea turns into a successful business. The journey from ideation to execution follows a structured process: 1๏ธโฃ Problem Identification
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