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Let's discover potential of Quick - Commerce and what are challenges for Old E-commerce Giants like Amazon, Flipkart and DMart 💭 : • I think , the main reason behind the Quick Commerce is category creation and changing consumer behaviour and Consum
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PhonePe IPO Is Coming! • PhonePe is planning an IPO to raise capital at a valuation of $8-10 billion. • In 2023, PhonePe raised $200 million from Walmart at a pre-money valuation of $12 billion. • PhonePe dominates the UPI payments business with a
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The Consumer Adoption Process The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption. 1. Awareness: Consumers first learn about the product. Example: Tesla created awareness for its EVs through
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The Rise of Digital Payments in India India's digital payments landscape has witnessed a remarkable transformation in recent years, driven by government initiatives, technological advancements, and changing consumer behavior. The country's large popu
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Case Study: PhonePe – India's UPI Leader Founded in 2015, PhonePe dominates India's digital payments landscape. Stats: Users: 350M+ registered Market Share: 40%+ of UPI transactions Business Model: Transactions, financial services, advertising. R
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